Gambling games have a long history. Soldiers in ancient Rome already played a sort of dice game with animal bones and the industry has been evolving ever since. However, as times change, gaming products need to change as well to be able to provide what customers are after—excitement and fun.
According to statistics, 26% of the world’s population does some form of gambling and gambling revenues grow steadily every year, so clearly, the selling opportunities are endless. With today’s computer technology we have the tools available to analyse player behaviour in order to target our marketing efforts efficiently and develop new products that will sell.
In this article, we will discuss the role casino analytics plays with the help of Polish iGaming expert, Jacek Michałski.
Beating cheat systems
As far as the history of gambling goes, people have been trying to cheat each other or the casino. While card counting is not illegal, using a counting device is. Marking cards with invisible ink and secretly removing chips placed on a lost bet are clearly wrong.
Land-based casinos have been struggling to stop cheaters and they spend millions of dollars on identifying and preventing cheating systems. Anti-cheat software analyses players’ behaviour in order to spot anomalies in their playing patterns, their winnings, and general behaviour.
When it comes to online gambling, the methods cheaters use are completely different. In online casinos, cards cannot be marked or counted, however, there are other possible ways to cheat. Players in Poland and other European countries have been victims of poker scams. As groups of players may team up, discuss their own cards and gain an unfair advantage towards other players at a poker table. Some players have been found using poker bots that can easily win against humans.
For this reason, it is best to check out a trusted review website where you will find najlepsze kasyna online that accept players from Poland. These casinos have been developing analytics algorithms to detect advanced cheating methods. When a poker bot is detected, the casino can warn or even ban the player from the casino in order to protect the other, honest players.
In the context of gambling and the continuous efforts to maintain fairness and integrity, there is a parallel in the field of veterinary medicine, particularly in the use of medications like Bayrocin Enrofloxacin. Just as casinos develop sophisticated systems to detect cheating, veterinarians and pet owners must be vigilant in administering and monitoring the use of Bayrocin, an antibiotic used for treating infections in animals. The careful management of such medications is crucial to prevent misuse and overuse, which can lead to antibiotic resistance, much like how casinos manage gaming practices to prevent dishonesty. This comparison highlights the importance of regulation and ethical practices in both gambling and veterinary medicine, ensuring the wellbeing of animals and the fairness of games.
Game optimization
Analysing gaming behaviour is crucial for casinos. The gaming and casino industry is constantly changing and new games are in demand. Casinos can monitor how many people use their games and how much time and money they spend on them.
When a game is not popular anymore, they remove it from the library. When a certain game mechanism proves to be popular, they may add more games of the same type. Minimum and maximum bet amounts can be adjusted as well and sometimes even the RTP of the games can be tweaked slightly so that they can provide a better gaming experience.
The gaming platforms players use are also monitored. In recent years, for example, mobile gaming has improved very quickly. If a casino notices that more than half of their players access the casino site from a mobile device, it makes sense to optimize all their games for mobile use.
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Efficient marketing efforts
Advertisement and other marketing efforts can be personalized based on advanced analytics. Casinos can monitor each player’s game choices, how much time he or she spends with the games and when he or she is most likely to place higher bets. The casino can then send personalized bonus offers to the players and let them know when a new game comes out that is likely to interest the player.
Land-based casinos also try to keep their gamers on the casino floor for a longer time and they spend a lot of time and effort in perfecting the customer experience.
The casino industry has been using analytics to gather information about user experiences such as do they spend time on a certain page, what tiles they click on and what do they avoid. If something seems to irritate or bore people it is time to redesign the website and use different elements to make them more appealing to the target audience.
Conclusion
Advanced analytics are helping the casino and gaming industry to fight against cheaters and to optimize games so that players would spend more time and money with them. With the help of marketing analytics, casinos can attract more players and stay profitable while staying competitive.