Landing pages, and the lead-capture forms that go with them, are without a doubt, two of the most critical parts of lead generation. Marketers would be seriously restricted if they could not convert visitors to their website to lead and generate reconversions.
This is because landing pages drive site visitors to more focused pages with a far higher percentage of lead capture than forms on other web pages. Landing pages also concentrate your visitors’ attention on a single offer, removing all other distractions from your website. A landing page’s visitors are there for one reason: to get a request by filling out a lead-capture form.
However, even with landing pages, converting visitors into leads is easier said than done. When it comes to creating and optimising landing pages, there are several best practices that every marketer should keep in mind. It goes without saying that first and foremost, you’ll need a good landing page builder; one that enable you to implement all of the following best practices
Design That Is Simple And Well-Organized
The appearance, feel, and overall structure of your landing page design will significantly impact its effectiveness and conversion rate. The primary purpose of your landing page should be to make it as simple as possible for a visitor to convert, so make sure that all parts of the page contribute to that goal, whether it’s filling out a form, purchasing something, signing up for a newsletter, or downloading an ebook.
Colour and eye-catching graphics are used effectively in landing page design. Specific button colours, such as red or green, boost landing page conversions, but most importantly, make sure there are no errors.
The Landing Page’s Headline Should Correspond To The CTA On The Page
Maintain consistency in both your call-to-action (CTA) and the landing page’s headline. Remove any ambiguity by ensuring that your landing page accurately reflects what you promised in your call to action — and vice versa.
Include Specific Product Details.
Landing pages, especially those geared to help you sell more items, are a terrific way to emphasise a single thing and explain why your buyers need it. Include descriptive product information, and don’t forget to broaden essential product requirements, such as sizing and size. Keep in mind that conversion is frequently the result of storytelling.
Mobile-Friendly Your Website
Because mobile devices account for approximately 30% of all web activity, your landing page must be easy to navigate on mobile devices. It has been proven that having a mobile-friendly website will quadruple your conversion rate. Check out our guide on designing mobile-friendly websites for more information on making your landing page mobile-friendly.
Testing is the ultimate criterion for a successful landing page. Without a lot of testing, it’s impossible to make a successful landing page. Testing and tracking results are crucial for determining your landing page well and where it falls short. Testing, testing, and more testing!
Landing pages that are effective match the terms in their page copy to the keywords and text in their PPC advertising. The use of the same language and key phrases repeatedly reassures visitors and demonstrates consistency.
It’s also critical to get consumers to the content they’re seeking quickly. If a user clicks on a PPC ad for sleeping bags, don’t direct them to the camping area; instead, direct them to the specific location where they want to be. Conversions occur when you match the user’s needs as closely as feasible.