One thrill of starting a corporate podcast is how you have fun recording the content while making money from it. We know you’re probably asking: How do podcasts make money? Is podcast monetization even real?
Of course! This guide will help clear your doubts about monetizing your podcast content strategy. Before that, visit https://www.podbean.com/enterprise/solutions/podcast-network-hosting for an excellent hosting network that guarantees the best podcasting experience.
Ready to start monetization those corporate podcast ideas? Let’s get to it!
How to monetize your podcast ideas
Learn how to make money from podcasts while delivering valuable content to your listeners. We have listed podcast monetization alternatives you can choose from.
1. Request donations
Donations from your loyal listener base are one excellent podcast monetization technique. You’d be surprised to discover how many people are actually willing to support you as long as they keep getting amazing content.
Just be honest with your audience and be clear that the funds will aid podcasting production. It’s quick to set up since a simple PayPal or Stripe link will do.
2. Get sponsorship deals
Another easy and effective podcast monetization technique is securing sponsorship deals. Many businesses and brands are willing to utilize your large fanbase and would pay for space to run their ads on your podcast shows.
However, this method might not work best for the new podcasts. Sponsorship contracts are paid on a number of-impressions basis. Usually, it’s about $10 to $50 per 1000 impressions. So you get more revenue as your active listener count increases.
It’s familiar, and you have probably listened to a sponsored show before. You charge the sponsor depending on where the ad is inserted within the episode. Mid-roll adverts (in between the full episode) are often more expensive than pre-roll ones (at the start of the episode).
3. Join podcast networks
A podcast network might be the solution if you face challenges securing sponsorship deals. You get paid for every 1,000 impressions generated, but there is a difference this time – the network receives it cut! An agreed percentage of your ads revenue.
That’s because the advertising network manages to find sponsorship deals for you. These podcasting networks are large platforms with many other podcasters like you. So, they have a wider reach and can help you achieve your podcast monetization goals faster.
4. Offer premium episodes
Once you’ve earned the trust of your listeners, there is a high chance that they would love the idea of exclusive corporate podcast ideas. It will be a collection of unique recordings for the selected number that pays to access it.
The internal communications podcast ideas could be extended parts of previously released episodes, pre-orders for unreleased episodes, a personal live series or interview episode, insightful Q&A shows, etc. Just name it! People often value what they pay for, which would be the logic behind getting sales of premium episodes.
Besides, your audience believes they’re getting something extra because it differs from your general podcast content strategy. And it would help if you lived up to their expectations. Another mistake to avoid is putting all the good content in the paid content. Maintain value for your free episodes too.
5. Sell repurposed podcast content
Repurposing your podcast ideas is another way to monetize your business shows and episodes, especially if you’re using podcasts in large companies for communications.
Do you have some internal communications podcast ideas that are making the rounds? Transcribe them and convert them to blog posts, social media content, or even an e-book. Some podcast hosting networks like Podbean offer transcription services. Be sure to confirm available features before paying for one.
You could advertise your new book on the next podcast episode and encourage listeners to get it for a recap of whatever they missed.
6. Try affiliate marketing
We just discussed how to repurpose your content and sell through your podcast. But do you know you could also sign up to sell other people’s content on your show? That’s affiliate marketing for podcast monetization.
Search around for companies with open affiliate programs that you could join. The process is simple. You sign up, create an affiliate link to track who purchased through your show, and arrange where to get your commission on each sale.
An alternative is to invite the product owner as a guest on your podcast show. They advertise the product themselves while you only track who uses your URL to pay. It’s an agreement basis, and we expect you to contract a specified commission per sale.
7. Upload recorded sessions to YouTube
Podcast monetization via YouTube can be rewarding if you do it the right way. Go to your account settings and enable the monetization option. That automatically allows Google to insert ads where necessary and manage how to pay you.
Now some people might say they don’t have video podcasts. No worries! While video podcasts are excellent for YouTube, your audio content can also work.
Just add a simple image that displays while the audio plays. You could also do extensive video editing to maximize engagement potential. You can take charge of the comment section to get viewers’ feedback and observe areas to improve.
8. Organize paid live podcast shows
While it’s still gaining popularity, you can organize live podcast shows for interested viewers to attend via paid tickets. Of course, you must have built a loyal following, and your listeners should value your content.
As long as you offer excellent corporate podcast ideas, many listeners would fancy hearing you talk on an interactive live show. Great live podcast show ideas include active questions & answers and hosting a round table or panel podcast show.
Give your audience value worth their money, and they will keep coming for more. You can then proceed to upload the podcast episode at a later date for regular views.
Also Read: How Can We Get High-Quality Prints?
Ready to start your podcast monetization journey today? We hope you found this guide helpful. We’ve addressed how to monetize your podcast with different working methods. As an established podcaster or one just starting, this guide is what you need.
Carefully read through and select the best podcast monetization technique for you. One more thing – remain flexible. Be ready to adopt a new podcast content strategy to maintain your audience’s interest.