What Is 3D Projection Mapping?

3D projection mapping is the new way for your business to get noticed in today’s world. Gone are the days when people used billboards, posters, and other forms of print media. 3D projection mapping technology is advancing and becoming an effective business tool for marketing, making your business stand out against the competition. It’s the perfect way to aesthetically advertise, build brand awareness, and capture your audience’s attention.

3D projection mapping is the art of manipulating light to create images on irregularly shaped surfaces. It can be done on surfaces ranging in size from small handheld objects to building sized structures and beyond. Companies have projected video onto live models, buildings and even moving vehicles to help promote their product or service.  

3D projection mapping is a cutting-edge technology that will leave you, and your audience, speechless. Let’s dive into this groundbreaking technology.

Brief Explanation of 3D Projection Mapping

3D projection mapping is a visual technique for applying custom made video content to any physical surface. The projection is combined with the geometry of a space so that it appears as if the object is part of the projected video – providing a stunningly immersive and unique experience. From advertisements on buildings to art installations in city squares, nothing can compete with this unique form of projection for attention-grabbing power.

How Does 3D Projection Mapping Work?

3D projection mapping can turn any regular object into an amazing illusion. Part of the magic behind this technology comes from creating custom content that is perfectly aligned to the dimensions of the projection surface. When properly executed, the 3D images projected on various surfaces are entirely indistinguishable from the objects themselves.

Using 3D Projection mapping is a captivating way to bring any project alive and mapping artists have mastered this complex process. First, we create a 3D scan of the object, which is used to create a digital model for animators to reference when creating custom content. For perfectly aligned content, we perform a perspective optimization study. This involves creating a model of the surface based on the angle from which it will be viewed. This allows content designers to create animations that match the perspective of the audience, creating a seamless, immersive experience.

Depending on the length of the show, the bulk of labor can go towards building content. This process can be very software heavy and time consuming, but the result is always worth it. Finally, projectors are mounted, and visuals are perfectly aligned with the irregularities of the projection surface using a grid mapping software such as Mad Mapper. To know more visit this site.

Potential Uses of Video Projection

Aside from venues and ceremonies, 3D projection mapping has the potential to transform the way we market businesses, or even change how we consume news media.

Keep in mind that the mapping isn’t limited to large-scale structures. Even smaller objects such as a vehicle or a dress can also be the canvas of the projection. As a result, cars can have interactive displays, singers or dancers can have changing patterns on their dresses, or shops can market their dresses by projecting on the mannequins.

Also read: 4 Creative Ways to Impress Your Clients


3D projection mapping is the new way for your business to get noticed in today’s world. It’s quickly gaining popularity as it has so many benefits, from showcasing products and services to building brand awareness or even capturing attention of potential customers. If you are interested in utilizing this technology in your business, please reach out to us! We can help you figure out how best to use it by combining our expertise with yours.