There are a few tools that you might need before you start working on the SEO of your ecommerce website. While they won’t directly affect your rankings, they can assist you in achieving your objectives.
Check out these tips by the experts of ecommerce website designing in Delhi –
1. Create Sitemap
A sitemap tells search engines where to look for material on your site so they can index it. It is necessary because search engines such as Google cannot rank material without first indexing it.
2. Create Robots.txt
Create a Robots.txt file if you wish to prohibit the search engine from indexing specific pages or sections of your website. It’s just a plain text file that tells search engine bots where they can (and can’t) crawl on your website.
3. Connect Google Search Console
The next step is to register your website with Google Search Console. It’s a free tool that lets you track how well your website performs in Google searches and which keywords it ranks for.
4. Connect Google Analytics
You can link Google Search Console to Google Analytics once you’ve installed it. It’s an analytical tool that gives you information about your website’s visitors, such as how many people visit, how they interact, and so on.
Off-page SEO Checklist
Off-page SEO refers to all of the efforts you or others conduct away from the website in order to improve the page’s search engine rating. Off-page SEO is sometimes associated with link-building, but it encompasses much more.
1. Set up social media accounts for your store
Social media accounts can be used to provide high-quality information for free. It’s time to engage in social media marketing and advertising if you want to maximize your off-page SEO. It can aid in the development of an online presence and trustworthiness, resulting in more shares and even backlinks.
2. Set up directory listings
Using online directories such as Google My Business is another way to increase off-page SEO. An online directory contains vital information about a company that the target audience is looking for.
3. Find sites linking to your competitors
It’s a good idea to examine your rivals before you start creating backlinks to your ecommerce site. Check to see which websites link to your direct competitors and online competitors – these are the sites you’ll be competing with in search results.
4. Build backlinks from other websites
Backlinks are extremely important for eCommerce SEO performance and a backlink gap analysis will guide you on how to build effectively. Backlinks are one of the top three ranking signals according to Google’s algorithms.
Keyword Research Checklist
The core of any SEO plan is keyword research, and doing it well is critical. To get started, check out our guide to ecommerce keyword research.
1. List out primary keywords related to your products
The first step is to identify the most important keywords associated with your product line. It could be the words or phrases that a user types into a search engine when shopping for things online.
2. Find long tail keywords
Finding long-tail keywords is the next phase in keyword research. Entering a keyword into Google’s search panel is the simplest technique to find long-tail keywords.
3. Map keywords with search intent
The user’s search intent explains why he or she is looking for that specific keyword. Once you’ve figured out what the objective is, you can tailor your content to it and increase your website’s rating.
On-page SEO checklist
It’s time to focus on on-page SEO now that you’ve taken care of off-page SEO and keyword research. Use this checklist to get started by SEO Services Company in India –
1. Optimize URL Structure
An ecommerce site’s success depends heavily on its URL structure. It aids search engines with comprehending the page’s content and indexing it appropriately.
2. Optimize Product SEO title
To increase click-through-rate, it’s critical to establish unique and enticing product titles for both search engines and users. However, in order to score high in search results, it must also be optimized for SEO.
3. Optimize the product images
Customers see and compare products based on image quality, so images are the most valuable asset for an ecommerce site. Above all, the results pages of Google Image Search are one of the most important sources of organic traffic to ecommerce sites.
4. Use a single H1 tag on pages
For SEO purposes, you can only use one H1 tag per page with the keyword. A search engine may believe you’re attempting to include extra keywords if you use more than one H1 header.
5. Use Internal linking
Internal links are another approach to improve on-page SEO. You can add internal links to your store’s product or category pages whenever you write new content.
6. Add Schemas on your site
Schema markup is the most recent method of SEO optimization. It’s a piece of code that you can add to your ecommerce site to help the search engine figure out what the data on the page means and offer more useful search results.
7. Add breadcrumbs on pages
A breadcrumb is a supplementary navigation scheme that Google uses to figure out how your website is organized and how goods and categories are related.